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I always try to go where the excitement is, where the best music is. I don't care what kind of music it is. I go with the best artist we can find.
Jimmy Iovine -
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
Jimmy Iovine
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I'm not a pioneer of hip-hop; I just saw it and said, 'This thing is incredible, and these people are incredible. They should be exposed all over the world.'
Jimmy Iovine -
Just because you like something, that doesn't mean that you have a feel for it.
Jimmy Iovine -
Everyone's frightened. It's how you deal with that fear. It's very, very powerful. And what you've got to do is get it as a tailwind instead of a headwind. And that's a little bit of a judo trick in your mind. And once you learn that, fear starts to excite you. Because you know that you are going to enter into something and try it and risk.
Jimmy Iovine -
There are geniuses, savants; I'm not one of them. I work hard, I see where popular culture's going to move, but I've gotta keep having information pumped into me. I look under every rock.
Jimmy Iovine -
Girls are sitting around talking about boys, right? Or complaining about boys, when they have their heart broken or whatever, and they need music for that, right? And they need music for that. So it's hard to find the right music. Not everyone has the right list or knows a DJ.
Jimmy Iovine -
Having a hit is nice, having some success, but when you move popular culture, that's a high.
Jimmy Iovine
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When you're making music, you don't look at what's going on in the studio next to you.
Jimmy Iovine -
I feel open to anything.
Jimmy Iovine -
I learned everything about business and about music and stuff from being a second engineer.
Jimmy Iovine -
There are thousands of Eminems. Just listen to a song. There are thousands of them. It's just that he had the talent. It's like someone with a talent to hit a baseball. He had the talent to write lyrics.
Jimmy Iovine -
Labels need to work with artists to help them achieve their best work, not to jam records out that are half-baked or three-quarters baked.
Jimmy Iovine -
If you get 100 million streams on a song and you're only being paid on 20 percent, the check's not going to look good. The money's not going to look fair.
Jimmy Iovine
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I feel the pressure of getting something right.
Jimmy Iovine -
Elvis Presley was the big bang. He was the most influential single figure in the history of American pop culture. He changed the way we looked, thought, dressed, held a guitar. He didn't invent rock & roll, but he defined it in a way that everyone who followed him owes him a debt.
Jimmy Iovine -
No one repeats a word I say without imitating my voice; it drives me out of my... mind.
Jimmy Iovine -
Just because you go to Burning Man doesn't make you Hunter Thompson.
Jimmy Iovine -
I always say, 'I love chocolate, but I'm not Willy Wonka.'
Jimmy Iovine -
Most technology companies are culturally inept. They're never going to get curation right.
Jimmy Iovine
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Those athletes are not going to wear my headphones because I asked them.
Jimmy Iovine -
I really think that education is ground zero for fixing anything.
Jimmy Iovine -
We want PC makers to have better audio because these things are used as home stereos by a lot of people, and that makes it suck.
Jimmy Iovine -
A chart that weighs some ad-supported streams the same as a pay stream... encourages artists to promote free tiers to have a No. 1 record. That's great for the tech companies, but not for artists.
Jimmy Iovine