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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
Steve Jobs -
I know that living with me was not a bowl of cherries.
Steve Jobs
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Don’t let the noise of others’ opinions drown out your own inner voice.
Steve Jobs -
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
Steve Jobs -
This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
Steve Jobs -
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
Steve Jobs -
It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
Steve Jobs -
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
Steve Jobs
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
Steve Jobs -
It is piracy, not overt online music stores, which is our main competitor.
Steve Jobs -
You can't connect the dots looking forward; you can only connect them looking backwards.
Steve Jobs -
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
Steve Jobs -
Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
Steve Jobs -
There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will.
Steve Jobs
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It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
Steve Jobs -
I don't really care about being right, I just care about success. I don't mind being wrong, and I'll admit that I'm wrong a lot. It doesn't really matter to me too much. What matters to me is that we do the right thing.
Steve Jobs -
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
Steve Jobs -
When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.
Steve Jobs -
I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
Steve Jobs -
The web is just going to be one more of those major change factors that businesses face every decade.
Steve Jobs
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Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
Steve Jobs -
Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you're at the top of the chain, sometimes people won't give you honest feedback because they're afraid. In this case, disguise yourself, or get feedback from other sources.
Steve Jobs -
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
Steve Jobs -
It's not a faith in technology. It's faith in people.
Steve Jobs