Jay-Z (Shawn Corey Carter) about claim that he sold half of Champagne brand Ace of Spades to luxury giant LVMH

Jay-Z: It just started out in a place of respect and built from there pretty quickly. We want the brand to outlast all of us... We don’t cut corners or lean on fame to sell the product. We’ve built it through passion and integrity.
It just started out in a place of respect and built from there pretty quickly. We want the brand to outlast all of us... We don’t cut corners or lean on fame to sell the product. We’ve built it through passion and integrity.
Jay-Z

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