-
I am a pattern watcher. (p. 311)
Marshall McLuhan -
Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
-
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan -
Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography. (p. 278)
Marshall McLuhan -
Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
Marshall McLuhan -
It is the poets and painters who react instantly to a new medium like radio or TV. (p. 53)
Marshall McLuhan -
The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan -
In the electric age we wear all mankind as our skin. (p. 47)
Marshall McLuhan
-
Man works when he is partially involved. When he is totally involved he is at play or leisure.
Marshall McLuhan -
Media, by altering the environment, evoke in us unique ratios of sense perception...When these ratios change, men change.
Marshall McLuhan -
Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)
Marshall McLuhan -
The Homeric hero becomes a split-man as he assumes an individual ego. (p. 58)
Marshall McLuhan -
People don't actually read newspapers. They step into them every morning like a hot bath. (p. 184)
Marshall McLuhan -
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
-
Languages are environments to which the child related synesthetically. (p. 166)
Marshall McLuhan -
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan -
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan -
Language is a form of organized stutter.
Marshall McLuhan -
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Marshall McLuhan -
The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.
Marshall McLuhan
-
I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan -
Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
Marshall McLuhan -
We look at the present through a rear-view mirror. We march backwards into the future.
Marshall McLuhan -
Nobody can doubt that the entire range of applied science contributes to the very format of a newspaper. But the headline is a feature which began with the Napoleonic Wars. The headline is a primitive shout of rage, triumph, fear, or warning, and newspapers have thrived on wars ever since.
Marshall McLuhan