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The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.
Marshall McLuhan -
The bible belt is oral territory and therefore despised by the literati.
Marshall McLuhan
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan -
Canada is the only country in the world that knows how to live without an identity.
Marshall McLuhan -
Nobody ever made a grammatical error in a non-literate society. (p. 271)
Marshall McLuhan -
One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system. (p. 298)
Marshall McLuhan -
Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
Marshall McLuhan -
Blast Sputnik for closing terrestrial nature in a man-made environment that transfers the evolutionary process from biology to technology. (p. 85)
Marshall McLuhan
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The space of early Greek cosmology was structured by logos – resonant utterance or word.
Marshall McLuhan -
The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies. (p. 70)
Marshall McLuhan -
The twentieth century encounter between alphabetic and electronic forces of culture confers on the printed word a crucial role in staying the return to 'the Africa within.' (p. 51)
Marshall McLuhan -
Current concern with reading and spelling reform steers away from visual to auditory stress. (p. 54)
Marshall McLuhan -
Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.
Marshall McLuhan -
New media are new archetypes, at first disguised as degradations of older media.
Marshall McLuhan
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The human family now exists under conditions of a global village. We live in a single constricted space resonant with tribal drums.
Marshall McLuhan -
Most of our assumptions have outlived their uselessness.
Marshall McLuhan -
The Eskimo, like any pre-literate, leaps easily from the Paleolithic stone age to the electric age, by-passing the Neolithic specialism.
Marshall McLuhan -
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Marshall McLuhan -
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Marshall McLuhan -
The sheer increase in the quantity of information movement favoured the visual organization of knowledge and the rise of perspective even before typography. (p. 128)
Marshall McLuhan
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The method of the twentieth century is to use not single but multiple models for experimental exploration – the technique of the suspended judgement. (p. 81)
Marshall McLuhan -
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan -
The 'natural magic' of the camera obscura anticipated Hollywood in turning the spectacle of the external world into a consumer commodity or package. (p. 146)
Marshall McLuhan -
Advertising is the greatest art form of the 20th century.
Marshall McLuhan