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I think all family businesses are difficult and fraught with problems because you have that family relationship to get over. But my dad has been so supportive, we've managed to work around that.
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My niche will be to support the environment through the growth of organic agriculture.
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I want our company to leave a legacy of learning to find the balance between what's good and what's good for you.
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The biggest problem was convincing my father that organic food was worth eating. All he could think of was the nut loaf with yeast gravy that my mother made in the Seventies.
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My background is in biology. Before getting into the family business, I worked at the Predatory Bird Research Group at the University of California at Santa Cruz, fundraising for them.
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It didn't occur to me to go into something that didn't have an ethical return for me.
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I know I could make a difference by supporting the right causes.
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I believe in the protection of the environment that supports us all.