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It's become more readily apparent that we need to be growing our own food and growing more things organically.
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My dad hates doing PR, so I volunteered to do this for him.
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The biggest problem was convincing my father that organic food was worth eating. All he could think of was the nut loaf with yeast gravy that my mother made in the Seventies.
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I know I could make a difference by supporting the right causes.
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I want our company to leave a legacy of learning to find the balance between what's good and what's good for you.
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My background is in biology. Before getting into the family business, I worked at the Predatory Bird Research Group at the University of California at Santa Cruz, fundraising for them.
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It didn't occur to me to go into something that didn't have an ethical return for me.
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I believe in the protection of the environment that supports us all.