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A good advertisement is one which sells the product without drawing attention to itself.
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Advertising reflects the mores of society, but it does not influence them.
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Don't bunt. Aim out of the ball park. Aim for the company of immortals.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.