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People want to connect over shared passions and interests. They're seeking inspiration. We see this over and over - in communities of people who are grappling with body issues, in the LGBT community.
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I felt Facebook had a lot of what I appreciated about government - being around a collection of really bright, thoughtful people motivated to have a positive impact.
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When I originally went into government early in my career, it was because I was interested in finding ways to help people by finding policy solutions that would help people. And what's amazing about Facebook is that we're able to use our platform to help people, too.
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Mentorship is important for everybody, but it can come in a variety of forms. It can come from your boss or another colleague who may be more of a peer, or someone who reports into you if they have a lot of experience or creative experience.
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I definitely have not had a linear path. I have had more of a path where I've meandered with a sense of purpose. Really, what that means is it's about being true to your convictions and your passions but also leaving yourself open to opportunities when they come along.
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I often ask people what I did wrong in the last meeting, because then others feel they have permission to own their mistakes, too.
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I think what's most important is for people to understand that they can advertise on Instagram.
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My senior project was about solid-waste management. They nicknamed me 'Trash Queen'.
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The Facebook way is that you sit at the table and you state your opinion, back it up with data, and make a recommendation.
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Don't be afraid to learn on the job. No matter how much preparation you've done, the tech industry is changing so fast that we're all learning every day.
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My second child came in September 2008, and I joined the Obama transition team in November. I was part of the group that opened the White House doors on Inauguration Day. And then I basically didn't leave for two years.
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I love coffee, but I don't photograph it. That's not who I am. I'm a social creature, so my subject should not be the coffee. It's about being together with friends.
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Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.
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My favorite question is 'Why?' I think it can be really helpful - I also think it can be annoying to people at times; I'll admit that. But I really do try to understand why are we approaching it this way, does it makes sense, is this the right answer, why is it the right answer, are there other paths to getting there, could those be better.
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Having the ability to relate to people is such an important part of management and leadership.
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Video is just exploding on Instagram - motion is the new filter. We're going to help people use visuals to tell their stories.
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My overall plan for Instagram is to continue to create a tool that will inspire people to use their visual voice.
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Instagram is a place for businesses to build their business.
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When I was at school, one of my teachers had two statements hanging from the board all year: 'Be observant' and 'Be empathetic.'
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Say thank you. Say it often, and say it with meaning.
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Over time, we look forward to introducing new advertising experiences and business experiences on Instagram.
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Through an image, people are able to communicate how they're feeling, making even the most invisible struggles more visible to friends and family.
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Women are important storytellers who help connect the Instagram community to what's happening in the world.
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I love waking up in my home and being with my children and my husband. And I get an enormous amount of satisfaction out of my work. I really love working. I said it: I love working. It really grounds me, and I like helping people.