-
People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone down every year since that strike. Big time.
Dick Wolf -
There are other options out there, after all, like read a book, go on the Internet, rent a movie.
Dick Wolf
-
Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'
Dick Wolf -
And the consumer doesn't care. They don't watch networks, they watch TV shows.
Dick Wolf -
As soon as you become complacent your show gets canceled.
Dick Wolf -
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Dick Wolf -
You have this disturbing reality that there are a lot of people who would rather say, 'I'm on strike' than 'I'm unemployed.' And those are the people who vote for strikes.
Dick Wolf -
If the scripts are not good, I'll tell somebody, 'This isn't good.'
Dick Wolf