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There are other options out there, after all, like read a book, go on the Internet, rent a movie.
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People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone down every year since that strike. Big time.
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And the consumer doesn't care. They don't watch networks, they watch TV shows.
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Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'
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There was an interesting article in Los Angeles Magazine about women directors. A woman director makes one bad independent film and her career is over. Guys tend to get an opportunity to learn from their mistakes.
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You have this disturbing reality that there are a lot of people who would rather say, 'I'm on strike' than 'I'm unemployed.' And those are the people who vote for strikes.
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If the scripts are not good, I'll tell somebody, 'This isn't good.'
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Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.