Do Won Chang Quotes
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When we started, the business name was 'Fashion 21.' And change it to 'Forever 21' later.
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Our target customers are people in their 20s. Old people wanted to be 21 again, and young people wanted to be 21 forever.
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Because I didn't have much money, I bought a small shop that fit my budget. The previous six owners had closed their business in three years. The store had no people traffic and, because of that, I was able to focus on figuring out how to provide a better service to each and every one of the customers that did come through.
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That is a reward that humbles me: the fact that immigrants coming to America, much like I did, can come into a Forever 21 and know that all of this was started by a simple Korean immigrant with a dream.
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You can't go into business thinking that success will come to you in just one or two years.
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I noticed the people who drove the nicest cars were all in the garment business.
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Forever 21 is my American Dream.
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I have in the past overly trusted people and was, in turn, let down by some. Since then, I have learned the difference between putting faith into people and blindly trusting them.
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When I first immigrated to the United States, there were not many jobs that stood out. So I worked at a gas station, cleaning.
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It's important my daughters learn from the hard work my wife and I put into this company. Who better to look out for your best interests than family?
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I feel truly blessed by Forever 21's success.