Donald Norman

Donald Norman Quotes

United States, Programmer
December 25, 1935

Donald Arthur Norman (born December 25, 1935) is the director of The Design Lab at University of California, San Diego.

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I believe that robots should only have faces if they truly need them.

Donald Norman
- Believe
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Donald Norman
- Science

To me, error analysis is the sweet spot for improvement.

Donald Norman
- Sweet
- Improvement
I prefer design by experts - by people who know what they are doing.

Donald Norman
- People
- Design