Robert A. Kotick (born 1963) is an American businessman who serves as CEO of Activision Blizzard. He was the head of several technology companies early in his career. He purchased a stake in Activision in 1990, and became CEO the next year. Kotick engineered the Activision Blizzard merger, and he became CEO of the combined company in 2008. He is on a couple of company boards. From 2003 until 2008, he was a director at Yahoo!. On February 16, 2012, he was elected an outside director of The Coca-Cola Company.