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If the enemy is the invading party, we can cut his line of communications and occupy the roads by which he will have to return; if we are the invaders, we may direct our attack against the sovereign himself.
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Roll rocks down a ten-thousand-foot mountain, and they cannot be stopped - this is because of the mountain, not the rocks. Get people to fight with the courage to win every time, and the strong and the weak unite - this is because of the momentum, not the individuals.
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Humaneness and justice are the means by which to govern properly. When government is carried out properly, people feel close to the leadership and think little of dying for it.
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If I wish to wrest an advantage from the enemy, I must not fix my mind on that alone, but allow for the possibility of the enemy also doing some harm to me... If I wish to extricate myself from a dangerous position, I must consider not only the enemy's ability to injure me, but also my own ability to gain an advantage over the enemy.
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Too much emotion is like none at all.
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In general, fire is used to throw enemies into confusion so that you can attack them.
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The skilful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man.
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If you wish to feign confusion in order to lure the enemy on, you must first have perfect discipline; if you wish to display timidity in order to entrap the enemy, you must have extreme courage; if you wish to parade your weakness in order to make the enemy over-confident, you must have exceeding strength.