Italy, Businessman 1951
Pier Luigi Loro Piana (born December 1951) is an Italian billionaire businessman. He was born in Milan, Italy, the son of Franco Loro Piana. He received a bachelor's degree in economics from Bocconi University in Milan.
My family have been wool merchants since the 19th century. My first job, aged 18, was buying fabric from my father to produce and sell ties. But I was also at university in Milan.
So many young designers are focused on styling rather than materials now. We have to change that.
Once you start compromising, once you start trying to keep cost lower, this is not luxury. Luxury is wanting the best and using the best materials with which to do that.
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