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When I was working for Miramax, before Sundance, a videotape of 'The Blair Witch Project' - of the full, completed movie - went to a lot of the buyers. And so we all saw it before the festival, and I passed, a bunch of people passed... Then I watched the movie marching toward success, and was reminded by my bosses what a dope I was.
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What I loved about 'War Dogs' was the fact that the tone - turning that story into a spectacular two hour ride is just such a complicated thing to do.
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We make a lot of movies that I don't think merit a wide release. We have this label called Tilt, and we have the movies come out on that, and that's fine. But it shocks me when, having done this a few times, when I really believe a movie should get a wide release, and I struggle to get it released. That does surprise me.
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The way we structure our backend, we key the payments to the box office - so that cuts the negotiating way down, and it's very transparent. One of the things I'm most proud of is that we're really transparent with our process.
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It's hard to make a movie that's very expensive and not be thinking of the results all the time.
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I put more emphasis on filmmakers than maybe Hollywood does.
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The most effective tool I have to work with artists I admire is to point to other artists that I admire and show that I've worked with them many, many times. It's not because I have option deals; it's because they want to keep working with us.
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I'm attracted to things that make a point or have a certain point of view, but it's not a conscious thing that I decide to do every morning. Unconsciously, what I like has a social commentary in it, or it's about race, or it's risky to do. That's what I like doing.
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Growing up in the '70s and '80s when my dad had an art gallery, one of the things that frustrated me was the world seemed so tiny, and to appreciate contemporary art, you needed a history of art, a formal education. I was more interested in the people, and that's why I went into the movie business in the first place.
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I think the location is almost as important as casting the leads of the movie. The location on 'The Purge' was crucial to that movie working.
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We make movies for the cineplex. They're designed for wide release. They're designed to be seen by a lot of people and eventually make money.
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I love horror movies, obviously; otherwise, I wouldn't make them.
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I do want to grow our company, so the way I've been doing that is moving 'scary' to different things.
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We were producing 'La La Land'... and then we weren't. So it was a very painful topic, but I'm happy the movie was as successful as it was. And, of course, I wish we had produced it.
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I tell directors, 'I can't promise you a hit, but I can promise you the movie is going to be yours.' When you work for a studio, they pay you a lot of money, but in exchange for that, they tell you what to do.
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Great stories and acting always win the day. If the story behind the scares is dramatic and the filmmaking is great, it works. If those things aren't great and the scares are secondary, it doesn't.
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Hollywood looks backwards and tries to repeat. And we really try not to do that. We don't always succeed, but I really think that what we try and do is different.
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My favorite thing about horror is that it attracts this great group of nuts, of which I include myself in. I was always kind of an oddball. I collected my fingernails, for instance.
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Working with kids is always hard because you have to have very limited hours. They have to have breaks, and they have to have a tutor, and they have to have a lot of - good things! But it makes it hard to shoot.
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I never wanted to get paid by the hour. If I was going to do more work than another guy, I wanted to get paid more.
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Sundance is such an acquisition-frenzied, industry-centric experience, and at SXSW, many of the movies have distribution. And the focus is more on positioning the movie as opposed to selling them. People are more relaxed.
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I think being snobby about the kind of storytelling people do, it just irks me. It irks me. And in fact, it's one of the things that drives me to make as many horror movies as I do.
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I liked stuff like 'Halloween,' but I wasn't a horror fanatic until I was in my 30s and then made 'Paranormal Activity.' Now, having a company, I can't imagine doing anything else. But it took me a while to find my love for it.
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People look down on it, but I love the community of horror. Writers and directors are a tight group of people, and we help and support each other.