Jenny Craig (born Genevieve Guidroz; August 7, 1932) is an American weight loss guru and founder of Jenny Craig, Inc. Craig was born in Berwick, Louisiana, was raised in New Orleans, and married Sidney Craig in 1979. In 1983, she and her husband created a nutrition, fitness, and weight loss program in Australia and began offering the program in the United States in 1985. The company became a part of Nestlé Nutrition in 2006.