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A lot of people really like to answer questions, and they really enjoy sharing their knowledge. Especially people who have valuable knowledge.
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I really like knowledge and reading books and just generally immersing myself in information.
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The Internet was supposed to allow anyone to set up a web page and share their knowledge with the world. But in practice, it's too difficult and takes too long, and almost no one does it.
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You can go to Pinterest, and they'll get to know who your friends are, but they don't get to know very much about what you've done in the past. They're starting with little information about you, and they have to do this personalization.
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I think as more people use the phones to access the Internet, they have a lot less patience for trying to find things on the search engines. That is because you need to figure a lot of things out for search to work.
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On Quora, you're not answering questions because you want to get points or because you have nothing else to do.
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In the past, there hasn't been much reliable information about startups and small businesses available online. It's information that's really valuable, and it's information that people want to share.
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When we get people to log in, they end up using Quora a lot more, and we can provide a lot better experience for them. We can show them a personalized news feed; we can send them digest emails and do all this ranking to find some stuff they want to read.