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The principal and only way to make an heirloom product is to design something that people will need not just this year, but for the next 50 or 100 years.
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Energy literacy means you can see the waste in disposing of a plastic bottle after you've drunk water from some place on the other side of the world.
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Conventional turbines only work up to 200 feet, but capturing a small fraction of the global wind energy at higher altitudes could be sufficient to supply the current energy needs of the globe.
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If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month or two for bragging rights.
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In many respects, designing heirloom products means saying no to designing consumer crap that you know will not last very long.
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If you write your own tools, you can sort of see new things, design new things.
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We need a proportional quantitative understanding of energy use, for everyone.