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I find that when you lead with vision and values, engaging employees and showing them that values are just as important as profits, everyone comes on board. And not only do they come on board, but they connect to their own individual creativity.
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Doing Good is a simple and universal vision. A vision to which each and every one of us can connect and contribute to its realisation. A vision based on the belief that by doing good deeds, positive thinking and affirmative choice of words, feelings and actions, we can enhance goodness in the world.
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Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?
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Think good, speak good and do good, to bring about positive change in the world.
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Even a smile is a good deed.
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As I see it, we are all connected and share a stake in our collective future. We are all part of a greater picture. I greatly encourage businesswomen everywhere in the world to take personal responsibility, stay connected to their own intuition and unique potential, work hard, deal with reality, but don't give up.
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Doing good business - being ethical, being transparent, being caring, implementing values in your business - makes a difference, and you make money at the same time.