Steve Krug Quotes

United States, Businessman
1950

Steve Krug is a user experience professional based in Chestnut Hill, Massachusetts. He is best known for his book Don't Make Me Think about human-computer interaction and web usability. He also heads a one-man consulting firm called Advanced Common Sense. Krug offers in-house workshops where he teaches do-it-yourself usability testing and provides targeted advice to clients on web usability strategies. Krug published Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems in 2009.

Keep it simple, so you'll keep doing it.

Steve Krug
- Simple
- Doing
- Keep
When fixing problems, always do the least you can.

Steve Krug
- Problems
- Fixing
- You Can

If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea - no matter how appallingly bad - can be made usable in the right circumstances, with enough effort.

Steve Krug
- Effort
- Working
- Websites
Get rid of half the words on each page, then get rid of half of what’s left.

Steve Krug
- Words
- Page
- Get Rid
As a rule, conventions only become conventions if they work.

Steve Krug
- Work
- Rule
- Conventions
Your primary role should be to share what you know, not to tell people how things should be done.

Steve Krug
- Role
- Share
- Tell
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.

Steve Krug
- Choose
- Option
- Strategy
It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug
- Choice
- Mindless
- Click

If you can’t make something self-evident, you at least need to make it self-explanatory.

Steve Krug
Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues.

Steve Krug
- Designers
- Users
- Cues