Lachlan Murdoch Quotes
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Good journalism is good business practice; good business supports great journalism.
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Intelligent media companies strive to provide both intellectual and comedy programs, groundbreaking and reflective articles, art house and popular movies. Not to be open minded in providing a full range of quality media would be a failure to serve the breadth and depth of the communities we live in.
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The profit motive is not only fundamental to our ability to reward shareholders and pay employees; it's fundamental to excellent journalism. Far from corrupting the craft, profits enhance it. Expansion drives diversity and diversity protects and strengthens our craft.
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The self-anointed media elite among us believe, somewhat self-servingly, that not only the act, or process of making a profit is positively sinister, but also that the very desire to do so is.
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We all have to expand our capabilities to encompass the changing world, its growing diversity and, indeed, its complexity.
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There is no room for dictating taste in the diverse and dynamic world of media. To limit taste only limits the role we play for people of all kinds.
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The industry is littered with self-styled purists who believe the business of media.. the requirement to make a profit.. somehow corrupts the craft.
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I have been privileged to grow up retaining the love of good journalism, the craft, while learning its business: the dollars and cents. I have learnt that they are not mutually exclusive but integrally self-reliant. Each dependent on the other.