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When I sit down and design, it's shoes that always appear.
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For some reason, many designers are in fashion, but they don't love women. I love women, and I follow my clients on Instagram.
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I was surrounded by women and all I would hear is of them complaining about their shoes. Back then, 'comfort' was a dirty word in fashion footwear. This was before fur loafers or sneakers. So, I wanted to create a shoe that was like slipping your foot into a glove - something beautiful, feminine, and sexy at the same time.
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You can wear a beautiful black dress that you've maybe had for years, but if you wear a fun shoe, you can completely change it. Wear something different, something sexy, something strappy, or something with pom poms.
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We have such a loyal following in London that we decided to open a shop, and I find Albemarle Street extremely charming and special.
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My shoes aren't minimalist, but they are about a new simplicity.
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People want fashion from us, whereas they might buy core styles from other designers.
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I still work weekends because I like it; I enjoy it. I just don't care.