William Bernbach Quotes

Adapt your techniques to an idea, not an idea to your techniques.

William Bernbach

• Ideas
• Technique

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Quotes to Explore

• Among the lesser effects of quantum theory are gaping holes in old ideas about causality.

  

  Ian Hacking
  • Ideas
  • Old
  • Quantum

• In life, a lot of great ideas sound insane or absurd at first.

  

  Nathan Fielder
  • Life
  • Great
  • Ideas

• When you challenge other people's ideas of who or how you should be, they may try to diminish and disgrace you. It can happen in small ways in hidden places, or in big ways on a world stage. You can spend a lifetime resenting the tests, angry about the slights and the injustices. Or, you can rise above it.

  

  Carly Fiorina
  • People
  • World
  • May

• The creative process is not like a situation where you get struck by a single lightning bolt. You have ongoing discoveries, and there's ongoing creative revelations. Yes, it's really helpful to be marching toward a specific destination, but, along the way, you must allow yourself room for your ideas to blossom, take root, and grow.

  

  Carlton Cuse
  • Single
  • Ideas
  • Yourself

• I like using animals because they help suspend my reader's disbelief. We have certain ideas about dentists. We don't have many ideas about rhinoceros dentists.

  

  Yann Martel
  • Help
  • Ideas
  • Animals

• Creativity is generating ideas that are novel and useful. I define originals as people who go beyond dreaming up the ideas and take initiative to make their visions a reality.

  

  Adam Grant
  • People
  • Up
  • Reality

• I have new ideas every day, and I always want to take on new challenges.

  

  Dane Cook
  • Day
  • Ideas
  • Challenges

• Many U.S. organizations believe that I am being barred from the country not because of my actions but because of my ideas. The conclusion seems inescapable.

  

  Tariq Ramadan
  • Ideas
  • Actions
  • Conclusion

• The cartoon is a metaphor really for the fact that it's almost impossible in our celebrity obsessed culture to move around genres and sort of change you ideas, change your face, you know?

  

  Damon Albarn Blur
  • Culture
  • Change
  • Ideas

• My company Independent Ideas worked with Gucci on a special edition Fiat 500.

  

  Lapo Elkann
  • Ideas
  • Independent
  • Company

• Travelling is really great for giving you tons of ideas, but it's really hard to actually record anything on the road.

  

  Washed Out
  • Great
  • Giving
  • Ideas

• When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas.

  

  Yves Behar
  • People
  • Ideas
  • Vision

• Couture has copied my things for years, in addition to countless other costume designers, claiming theirs were the original ideas. It's all part of the business, unfortunately.

  

  Edith Head
  • Business
  • Ideas
  • Years

• I think pop music is a great place to get new ideas across.

  

  Damon Albarn Gorillaz
  • Great
  • Music
  • Ideas

• That's where the good ideas come from: the people, not the boardroom. But you have to be willing to put in the legwork.

  

  Walker Stapleton
  • People
  • Good
  • Ideas

• You don't have to be scared of me, because I am loyal. Why are people so scared of creative ideas and so scared of truth? All I want to do is do good.

  

  Kanye West
  • People
  • Good
  • Why

• The American people... want change. They want big ideas, big reform.

  

  Rahm Emanuel
  • People
  • American
  • Change

• The good ideas will survive.

  

  Quentin Tarantino
  • Good
  • Ideas
  • Survive

• Of course, there will always be those who look only at technique, who ask 'how', while others of a more curious nature will ask 'why'. Personally, I have always preferred inspiration to information.

  

  Man Ray
  • Inspiration
  • Information
  • Technique

• When you put your ideas in the world, then, and only then, do you know if they're real.

  

  Seth Godin
  • World
  • Real
  • Ideas

• Dressing up is inevitably a substitute for good ideas. It is no coincidence that technically inept business types are known as 'suits'.

  

  Paul Graham
  • Business
  • Ideas
  • Suits

• I'm a bit crazy, so sometimes I just get these mad ideas that, on paper, aren't even possible.

  

  Stormzy
  • Crazy
  • Ideas
  • Possible

• For [Malcolm Subban] I know that he's the No. 1 ranked goalie in North America and the world right now, he's got a great opportunity. He's got to enjoy this whole process because it only comes once. Not that many players get the opportunity to walk up on that stage and get that jersey.

  

  P. K. Subban
  • Up
  • World
  • Great

• Adapt your techniques to an idea, not an idea to your techniques.

  

  William Bernbach
  • Ideas
  • Technique