William Glasser (May 11, 1925 – August 23, 2013) was an American psychiatrist.
Glasser was the developer of W. Edwards Deming's workplace ideas, reality therapy and choice theory. His innovations for individual counseling, work environments and school, highlight personal choice, personal responsibility and personal transformation. Glasser positioned himself in opposition to conventional mainstream psychiatrists, who focus instead on classifying psychiatric syndromes as "illnesses" and prescribe psychotropic medications to treat mental disorders.