Gavrilo Princip (Serbian Cyrillic: Гаврило Принцип, pronounced [ɡǎʋrilo prǐntsip]; 25 July [O.S. 13 July] 1894 – 28 April 1918) was a Bosnian Serb member of Young Bosnia, a Yugoslavist organization seeking an end to Austro-Hungarian rule in Bosnia and Herzegovina. He assassinated Archduke Franz Ferdinand of Austria and his wife, Sophie, in Sarajevo on 28 June 1914, continuing a chain of events that would lead to outbreak of the First World War. Princip and his accomplices were arrested and implicated the Serbian nationalist secret society known as the Black Hand, leading Austria-Hungary to issue a démarche to Serbia known as the July Ultimatum. This was used as pretext for Austria-Hungary's invasion of Serbia, which then led to World War I.