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Their style emphasized four bedrock principles: Surprise Aggressiveness Deception The leader’s personal presence in the battle.
Hal Moore -
I told Sergeant Major Plumley that he had unrestricted access to me at any time, on any subject he wished to raise.
Hal Moore
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If a subordinate performs a task and the outcome is not what you expected, don’t attack their intelligence or their character. Politely explain the deficiencies and offer an idea for a solution. Subordinates quickly lose respect for any leader who is “all problem and no solution.
Hal Moore -
WITHOUT EQUAL. Think about it. These words are even more powerful than the “Will to Win” or “#1”…ponder the feeling one gets from these words. I suggest you, embrace these words forever within your institution. And as you enlarge your circles around the world, make these two words your everyday life breath.
Hal Moore -
Commanders are not always leaders. Commanders are appointed. Leaders are unofficially “elected” by the troops in the unit. Likewise in other fields of endeavor. Every leader is put through an informal process in the first few weeks wherein his people judge him and decide whether or not he is worthy of their trust. He must earn that trust. How? A leader must prove himself by his actions, appearance, demeanor, attitude, and decisions.
Hal Moore -
Look at what the words start with W and E—meaning “WE.” If the Army approved and supplied the pins, and you were my battalion and we were going to war, I would have every soldier wear a pin with the letters “WE,” denoting “WE” as a family and “WE” as without equal. This is a war-winning theme that would not let us go down in any battle…ever!
Hal Moore -
At an official reception, or dinner party, the real purpose of the event is to socialize, to talk with the other guests and participants—eating and drinking is secondary.
Hal Moore -
There’s never been a noble war except in the history books and propaganda movies. It’s a bloody, dirty, cruel, costly mistake in almost every case, as it was in this war that would end so badly. But the young soldiers can be and often are noble, selfless, and honorable. They don’t fight for a flag or a president or mom and apple pie. When it comes down to it they fight and die for each other, and that is reason enough for them, and for me.
Hal Moore
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War is absolutely the last card any national leader should play, and only when every other alternative has been exhausted. If the hand was being played by an old soldier, a war veteran, I can assure you he would guard that war card to the bitter end and play it reluctantly and with the fear and trepidation of experience.
Hal Moore -
There are two things a leader can do: he can either contaminate his environment and his people with his attitude and actions, or he can inspire confidence. A leader must be visible to the people he leads. He must be self-confident and always maintain a positive attitude. If a leader thinks he might lose in whatever crisis or situation; then he has already lost. He must exhibit a determination to prevail no matter what the odds or how difficult the situation. He must have and display the will to prevail by his actions, his words, his tone of voice, his appearance, his demeanor, his countenance, and the look in his eyes. He must never give off any hint or evidence that he is uncertain about a positive outcome
Hal Moore -
Conduct fun, family-oriented events to enhance unit cohesion.
Hal Moore -
It’s a key responsibility of the leader, in any field of endeavor (athletic team, military, or business) to assure the successful continuity or ability of his organization to carry on should he die or become incapacitated. It’s his duty to plan for such a contingency out of loyalty to his people and, if in a business endeavor, loyalty to his customers and, clients.
Hal Moore -
Tell the Truth, and speak from your pay-grade. Don't try to answer questions that would better be directed to the battalion commander or Gen. William Westmoreland or President Lyndon Johnson. If you are a squad leader, answer questions about what you know and do.
Hal Moore -
May God bless and keep all soldiers, young and old, and may that same God open the eyes of all political leaders to the truth that most wars are a confession of failure—the failure of diplomacy and negotiation and common sense and, in most cases, of leadership.
Hal Moore
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It was the final act of a North Vietnamese soldier who was killed. Before he died he took a hand grenade and held it against the stock of his weapon. Then he had gotten on his knees and bent over double. If anybody tried to get his weapon they were going to activate that hand grenade. When I saw the dedication of those two Vietnamese with their hand grenades, I said to myself: We are up against an enemy who is going to make this a very long year.
Hal Moore -
Driver had his own rules of war, and he tried to teach them to me. You know, when you clean a weapon the first rule is always clear the chamber. Not Driver. His first rule was always check to make sure it’s your weapon, so you don’t end up cleaning somebody else’s weapon.
Hal Moore -
Ignore their heathen prayers and help us blow those little bastards straight to Hell. Amen.
Hal Moore -
Never say no to yourself. Make the other guy say no.
Hal Moore -
Place emphasis on the importance physical exercise plays in improving mental acuity.
Hal Moore -
There are at least five activities that must be kept in balance through proper time management. This is not easy for a busy executive with significant responsibilities, especially in this world of “information overload.” These five activities are: the job, physical fitness, personal time alone, recreation, and social relationships. Also, if they apply, two others—religion and family. If any of these get out of balance, then life gets out of balance. From my own personal experience and observation of others, being a workaholic is the most common area of imbalance...
Hal Moore
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He must have smart, well-trained people to run day-to-day activities. He must check up on them and make sure the job is getting done while he stacks the deck for future success.
Hal Moore -
Their orders were to draw the newly arrived Americans into battle and search for the flaws in their thinking that would allow a Third World army of peasant soldiers who traveled by foot and fought at the distant end of a two-month-long supply line of porters not only to survive and persevere, but ultimately to prevail in the war—which was, for them, entering a new phase.
Hal Moore -
Army intelligence said the French owners paid the Viet Cong a million piasters a year in protection money and paid the Saigon government three million piasters a year in taxes. The plantation billed the U.S. government $50 for each tea bush and $250 for each rubber tree damaged by combat operations. Just one more incongruity.
Hal Moore -
Never take a subordinate to the woodshed in front of others; do that in private.
Hal Moore