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Their style emphasized four bedrock principles: Surprise Aggressiveness Deception The leader’s personal presence in the battle.
Hal Moore
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I told Sergeant Major Plumley that he had unrestricted access to me at any time, on any subject he wished to raise.
Hal Moore
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The first impression a speaker makes on his audience is by his appearance and demeanor. Well-groomed or not? Self-Confident or not? Nervous or not? Paper-shuffler or not? All this and more before he says a word. The next impression is how the speaker talks. Forceful or not? Correct diction or not? Too much use of hands? Walking around? If so, too much? Any distracting mannerisms such as always shoving his spectacles back up his nose? Speaks too loud? Too soft? “Talks down” to the audience?The next impression is about what he says—the content of his talk. Are the thoughts well-organized? Or is he just “winging it?
Hal Moore
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For a sailor to sail around the world, the thought is just, sometimes, too much. Thus, one simply goes from port to port in the same direction.
Hal Moore
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The best leaders in any enterprise see problems coming and stack the deck to prevent negative “what ifs” from happening. They also have contingency plans to take advantage of positive openings which occur in fleeting windows of time.
Hal Moore
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War is absolutely the last card any national leader should play, and only when every other alternative has been exhausted. If the hand was being played by an old soldier, a war veteran, I can assure you he would guard that war card to the bitter end and play it reluctantly and with the fear and trepidation of experience.
Hal Moore
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It was the final act of a North Vietnamese soldier who was killed. Before he died he took a hand grenade and held it against the stock of his weapon. Then he had gotten on his knees and bent over double. If anybody tried to get his weapon they were going to activate that hand grenade. When I saw the dedication of those two Vietnamese with their hand grenades, I said to myself: We are up against an enemy who is going to make this a very long year.
Hal Moore
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Commanders are not always leaders. Commanders are appointed. Leaders are unofficially “elected” by the troops in the unit. Likewise in other fields of endeavor. Every leader is put through an informal process in the first few weeks wherein his people judge him and decide whether or not he is worthy of their trust. He must earn that trust. How? A leader must prove himself by his actions, appearance, demeanor, attitude, and decisions.
Hal Moore
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Look at what the words start with W and E—meaning “WE.” If the Army approved and supplied the pins, and you were my battalion and we were going to war, I would have every soldier wear a pin with the letters “WE,” denoting “WE” as a family and “WE” as without equal. This is a war-winning theme that would not let us go down in any battle…ever!
Hal Moore
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Tell the Truth, and speak from your pay-grade. Don't try to answer questions that would better be directed to the battalion commander or Gen. William Westmoreland or President Lyndon Johnson. If you are a squad leader, answer questions about what you know and do.
Hal Moore
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If a subordinate performs a task and the outcome is not what you expected, don’t attack their intelligence or their character. Politely explain the deficiencies and offer an idea for a solution. Subordinates quickly lose respect for any leader who is “all problem and no solution.
Hal Moore
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Conduct fun, family-oriented events to enhance unit cohesion.
Hal Moore
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If you seek to correct a subordinate’s overall behavior or performance, start by telling them what they do well, then tell them where they need to improve.
Hal Moore
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A leader should surround himself with persons who fit his requirements and standards—and then turn them loose to do their jobs. When you identify a toxic subordinate leader within your ranks, remove them. If you cannot remove them, reassign them to a role where their toxicity can be minimized. Their duty at their level was just as important as my duty at my level. Leaders lead from the front; managers lead from the rear. When the battle is over, there must be plans made in advance for follow-on actions. A leader must have clearly defined objectives. He must ensure these objectives are clearly understood by his subordinate leaders.
Hal Moore
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These times, indeed all times, demand national political leaders who know not only our history but the history of the world and its nations and peoples. We need leaders of principle, courage, character, wisdom, and discipline; and yet we seem trapped by a system of choosing our presidents that pushes those who possess those traits aside in favor of others who look good on television, are skilled at slandering and demonizing their opponents in a campaign, and are able to raise the hundreds of millions of dollars required to ensure election at any cost.
Hal Moore
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We went to war because our country asked us to go, because our new president, Lyndon B. Johnson, ordered us to go, but more importantly because we saw it as our duty to go. That is one kind of love.
Hal Moore
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Place emphasis on the importance physical exercise plays in improving mental acuity.
Hal Moore
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There’s never been a noble war except in the history books and propaganda movies. It’s a bloody, dirty, cruel, costly mistake in almost every case, as it was in this war that would end so badly. But the young soldiers can be and often are noble, selfless, and honorable. They don’t fight for a flag or a president or mom and apple pie. When it comes down to it they fight and die for each other, and that is reason enough for them, and for me.
Hal Moore
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Driver had his own rules of war, and he tried to teach them to me. You know, when you clean a weapon the first rule is always clear the chamber. Not Driver. His first rule was always check to make sure it’s your weapon, so you don’t end up cleaning somebody else’s weapon.
Hal Moore
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May God bless and keep all soldiers, young and old, and may that same God open the eyes of all political leaders to the truth that most wars are a confession of failure—the failure of diplomacy and negotiation and common sense and, in most cases, of leadership.
Hal Moore
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WITHOUT EQUAL. Think about it. These words are even more powerful than the “Will to Win” or “#1”…ponder the feeling one gets from these words. I suggest you, embrace these words forever within your institution. And as you enlarge your circles around the world, make these two words your everyday life breath.
Hal Moore
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Look for and find the really good horses in your organization and run them hard. Push them and challenge them with greater levels of responsibility.
Hal Moore
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Good leaders don’t wait for official permission to try out a new idea. In any organization, if you go looking for permission, you will inevitably find the one person who thinks his job is to say “No!” It’s easier to get forgiveness than permission.
Hal Moore
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A good wife is far more precious than jewels. The heart of her husband trusts in her and he will have no lack of gain. She brings him good and not harm, all the days of her life.
Hal Moore
