Carisa Bianchi is the former president and CEO of the Los Angeles branch of advertising agency TBWA\Chiat\Day. Bianchi graduated from Stanford University and California Polytechnic State University where she majored in communications and political science, with the original intention of working for the CIA. Unable to find a suitable position in the CIA, she joined the advertising firm of Benton & Bowles in Los Angeles, working on Continental Airlines and Homes Savings of America. After two years, she left to join Doyle Dane Bernbach, working on GTE and The Southern California Gas Company. In 1989, she joined Chiat\Day Los Angeles, where she spent eight years working with clients such as Energizer Batteries, Sony PlayStation, Cherry Coke and Sparkletts bottled water. Under her guidance, the Energizer Bunny campaign became one of the most successful advertising campaigns in U.S. history. The Sony PlayStation was also one of the most successful platform launches in the history of video games.
