Bernard Jensen (March 25, 1908 - February 22, 2001) was a chiropractor, entrepreneur, and the author of numerous books and articles on health and healing. Although best known for his work in iridology, Jensen was a noted proponent of a variety of alternative care methods including nature cure, hydrotherapy (such as colon hydrotherapy), fasting, reflexology, color therapy, polarity, glandular balancing, homeopathy, herbology, acupuncture, craniopathy and personology.