Cassey Ho is an American social media fitness entrepreneur with a YouTube channel and a website that sells fitness apparel. She is considered an Internet personality and a rising YouTube star nationally and internationally. In 2013, she received a Shorty Award in the category of social fitness. She believes that her role on the Internet is more than a Pilates instructor; she believes that she should promote an overall healthy lifestyle and body image. It was in this context, in 2014, that she discovered a photo of a model on Target Corporation's website with a photoshopped thigh gap and wrote critically about its health implications on her blog. Target subsequently apologized for altering the photo. In April 2015, Ho responded to negative comments about her body by creating a YouTube video called The "Perfect" Body. In 2017, Ho was listed in Time's third annual list of "The 25 Most Influential People on the Internet"
