Bill Jensen Quotes
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Simpler companies are user centered. They adapt to the needs of day-to-day decision makers.
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Simplicity is power. The power to do less of what doesn't matter and more of what does.
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People don't listen to marketplace logic; they listen for meaning and purpose. Attention can't be bought. Before any interaction, ask yourself: 'How do I want to make people feel or act?' Put yourself in their shoes. The role of a leader is to create an experience that will inspire people to take action.
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Simplicity: The New Competitive Advantage in a World of More, Better, Faster.
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The paradox of simplicity is that making things simpler is hard work.