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When you sell on price, you are a commodity. When you sell on value, you are a resource.
Bob Burg
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Influence is the ability to move a person to a desired action.
Bob Burg
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The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.
Bob Burg
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Giving is not a strategy. It's a way of life.
Bob Burg
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What is so interesting about giving is not only that it pays, but that it pays in such unexpected ways. When you live with generosity, blessings come to you from corners and avenues you never would have expected.
Bob Burg
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It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living.
Bob Burg
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What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest part through who you are.
Bob Burg
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I started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight...everything's great! Go to sleep. We'll let you know if anything important comes up.'
Bob Burg
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Go looking for the best in people and you'll be amazed at how much talent, ingenuity, empathy and good you will find.
Bob Burg
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Your influence is determined by how abundantly you place other people's interests first.
Bob Burg
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Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.
Bob Burg
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The 8 key words that will move practically anyone to your side of the issue: 'If you can't do it, I'll definitely understand.'
Bob Burg
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Sometimes the most influential thing we can do is listen.
Bob Burg
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Money is an echo of value. It's the thunder to Value's Lightning.
Bob Burg
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The key to effective giving is to stay open to receiving.
Bob Burg
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Your level of gratitude determines your level of happiness, as well as your potential for success. It's difficult to be happy without gratitude.
Bob Burg
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When it comes to influence, TRUST is often the missing piece.
Bob Burg
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Ultimate influence is the ability to get the results you want from others while helping them feel genuinely good about themselves.
Bob Burg
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Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.
Bob Burg
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The most valuable gift you have to offer is yourself.
Bob Burg
