United States, Author November 23, 1943
Bob Schmetterer is an American business executive and author. He is past chairman and CEO of Euro RSCG Worldwide and past president and COO of communications group Havas
Also known as Business Executive
Applying creative thinking to our clients' business strategy-this should be our industry's new core competency. And-in what is very good news for our industry-this kind of creativity, creativity that goes to the heart of business, is more in-demand than ever.
Companies that recognize the need to be creative about their businesses are going to pursue this creative thinking with us or without us. It's our collective responsibility, our collective future to make sure they choose to do it with us.
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