Ed Benguiat Quotes

United States, Artist
October 27, 1927 – October, 15, 2020.

Ed Benguiat was an American typographer and lettering artist. He has crafted over 600 typeface designs including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic.

The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose.

Ed Benguiat
- Money
- Art
- Measured
To me designing has never been a job or profession. It's a way of life, like a priest or rabbi.

Ed Benguiat

Type should be beautiful — Screw readable!

Ed Benguiat
- Beautiful
- Type
- Screw
I do not think of type as something that should be readable. It should be beautiful.

Ed Benguiat
The only place Avant Garde looks good is in the words Avant Garde.

Ed Benguiat
- Good
- Words
- Avant-Garde
Doing something a long time does not mean you're good. It only means you've done it a long time.

Ed Benguiat
- Means
- Long Time
I don't think that success is the premise to what is good or bad.

Ed Benguiat