Edward Boches Quotes

United States, Professor
March 21, 1954

Edward Boches is an American professor at Boston University’s College of Communication where he has taught advertising and creative courses since 2012. Over the course of 31 years, he held a variety of leadership positions at the Mullen advertising agency

Traditional ad agencies have so much to unlearn.

Edward Boches
If your business isn’t optimised for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be the medium.

Edward Boches
- Business
- Medium
- Mobile

This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.

Edward Boches