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To call a work of art Kitsch is to condemn it for being bad art. But there is a great deal of bad art that we do not condemn as Kitsch. To condemn something as Kitsch is to condemn it on moral grounds.
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The work of an artist who attempts lovingly to embrace reality, will ring false, will degenerate into kitsch.
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How easy it is to wax lyrical over despair, to wallow in it, to enjoy it. This too is kitsch
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The Kitsch consumer wants to be enchanted.
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Not all kitsch is sweet.
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We meet thus in kitsch with a reappropriation of the results of past struggles.
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Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.
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The need for Kitsch arises when genuine emotion has become rare.