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We have to sell the dream before we can sell the clothes
Gareth Pugh -
What I do is more than just the clothes. It's getting out whatever is inside that's screaming the loudest. I wouldn't call it therapeutic. It's not that conscious.
Gareth Pugh
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I try to make things more interesting. I want to inject a little bit of excitement. I try to do the show for the sake of the show itself, not to make money. Fashion isn't always about making money.
Gareth Pugh -
The designs are more about the whole thing rather than the details, and if I were to do the big shapes I do, color would maybe be too much. Pink or red would push it all over the edge.
Gareth Pugh