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Anyone can do shock value. Develop enough tension and cue the music right, then have something jump out: It's almost impossible not to jump in your seat. But that doesn't leave any effect on you when you leave the movie theater. To me, the best horror is psychological horror. The Exorcist, The Shining, The Omen, things that kind of stick with you long after you've seen them. It's what you don't see. It's letting the audience think a little bit, not spelling it out for them. Giving them credit for using their own imaginations rather than sticking in gags and tricks.
Daniel Myrick -
I think that's what's happened with a lot of people in films these days: they're so enamored with the process, whether it's CGI or using a huge crane that they lose sight of being resourceful. Sometimes you go into a room and all you need is one lamp to light the room. Sometimes all you need is just one simple location to do the job. I think that's more out of habit: you work with what you have to work with.
Daniel Myrick