David A. Aaker Quotes
A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
Quotes to Explore
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Sometimes when you do interviews, it gets twisted up.
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Sometimes you've got to know when it's time to leave the party.
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Sometimes, just the act of venting is helpful. Counseling provides a safe haven for precisely that kind of free-ranging release: You can say things in the therapist's office, with the therapist present, that would be incendiary or hurtful in your living room.
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You just do the best you can with what you've got... and sometimes magic strikes.
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We know that the nation that goes all-in on innovation today will own the global economy tomorrow. This is an edge America cannot surrender.
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Disney's something to be a little alarmed about. It's not just a little theme park anymore. It's now an ethic and outlook and strategy that goes way beyond central Florida.
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To be seventy years young is sometimes far more cheerful and hopeful than to be forty years old.
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As a grandson of farmers in downstate Illinois, I have long admired the dedication of farmers to their work and have written about the role of agriculture in American innovation.
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I've gone back and forth with fine-tuning the kind of conditioning I'm doing. Sometimes trying to shed weight and getting leaner and sometimes trying to pack on a little more muscle.
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If you bet on Microsoft, you are not going to ask anymore, 'Hey, where is the innovation?' The challenge going forward is how do we keep up with it.
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We can reorient our products and business strategy because we are an agile organisation.
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Sometimes you should just put down the computer, the phone, and walk away.
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So many cartoonists draw the same year after year. When they find a style, they stick with it. They don't mess with innovation, and they become boring.
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If you just keep your head down and just try and do your thing, sometimes magic happens.
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Kodak has always represented innovation that is approachable while delivering the craft of filmmaking.
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Hip-hop is really standoffish. It's really competitive and it's really about who's number one all the time. Sometimes it gets out of hand.
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I wish we questioned the aid model as much as we are questioning the capitalism model. Sometimes the most generous thing you can do is just say no.
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Sometimes you have to find the passion. It comes from the inside... Everyone has to find it for themselves.
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Sometimes, what you're looking for is already there.
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All the analysis of infinite reality which the finite human mind can conduct rests on the tacit assumption that only a finite portion of this reality constitutes the object of scientific investigation, and that only it is 'important' in the sense of being 'worthy of being known.'
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The Bowery was a place that would let us do original songs - not just covers - but we would have to work for tips, so we learned how to work an audience. In order to keep our jobs, we had to keep people happy, so that meant playing the latest Lynyrd Skynyrd and ZZ Top or Merle Haggard.
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My earliest influence was Quincy Jones. I thought 'The Wiz' soundtrack was the most amazing thing I'd ever heard. It was my first record and you had Michael Jackson, Ted Ross, Nipsey Russell and Diana Ross on it. I even took it to show and tell in third grade!
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He who seeks equality between unequals seeks an absurdity.
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A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
