David A. Aaker Quotes
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

Quotes to Explore
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I'm one of those idiots; when I'm working in America, I wake up with an American accent and stay with it all day till make-up comes off.
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I am from a family of farmers from Budhana near Muzaffarnagar.
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I like jazz, rock n' roll, some hip hop - I can't think of any music I don't like.
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I'm on Tumblr all the time.
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I certainly don't want our nation to go into default, but at the same time, I'm very concerned about our ongoing debt problem.
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Cobb is a prick. But he sure can hit. God Almighty, that man can hit.
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Basically, what it comes down to is I love what I do. I don't do it for fame. I don't do it for money. I just love it.
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People say I am cheap, and I don't mind if they do.
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Time is long but life is short.
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I think the general public is going to be surprised by this. It's not out there yet.
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While people argue with one another about the specifics of Freud's work and blame him for the prejudices of his time, they overlook the fundamental truth of his writing, his grand humility: that we frequently do not know our own motivations in life and are prisoners to what we cannot understand. We can recognize only a small fragment of our own, and an even smaller fragment of anyone else's, impetus.
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Refrain from the violence of fist, tongue or heart. And heart is real important.
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If I do become more successful, either as a producer or a rapper, I'm going to do everything I can to help whoever I can on the label.
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Perhaps nothing was ever “meant to be.” There was just life, and right now, and doing your best. Being a bit “bendy.
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Purim is the birthday of the first Schutz-Jude , the first Jewish toady to foreign royalty.
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Sometimes, when we are sad, we have to do the opposite of sad. Sometimes we have to sing.
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If we actually supported these gay artists and pumped money behind them the same way they pump money behind these divas, a conversation of homophobia in hip hop wouldn't be. Because I would have the money and the revenue coming in. It's not about homophobia or who's going to push back. It's all about who's supporting you and where there's money from.
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To have control of my own mind... to go with dignity is less terryfying. When I look at both options I have to die, I feel this is far more humane.
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To experience the satisfaction and enjoyment of success in life, a definitive goal is essential. Many people fail at this vital point. The goal must be definite and specific, not in any sense vague or fuzzy. And to prove attainable, its image needs to be sharpened and resharpened continually, so that it stands out vividly in your thoughts. You must know, at all times, precisely and for certain what it is you want to accomplish and achieve. Strong and organized purposefulness toward a definite objective will focus your powers into a strong motivation in attainment of your goal.
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Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!
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Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.