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Suning Appliance has no problem of financial risk. Do you think I'm risky? I'm definitely not risky.
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When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.
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In business, every phase of things counts. Companies that just yell out a low price today to win business aren't going to make money in the long term.
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China has the best opportunities. A domestic market with 1.3bn people will help create more Fortune 500 retailers.
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Best Buy is just too Western! They do not stock enough Chinese brands, and Chinese people do not want to buy foreign brands.
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Suning from a management concept and technology point of view isn't simply an appliance company.
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We don't believe the market can be dominated by one company in e-commerce in China - namely Alibaba. The Chinese market is very wide and deep, with a huge population.
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Best Buy went and hired a lot of Shanghai staff, but went and westernised them. They only work eight hours a day!