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If you can write a nation's stories, you needn't worry about who makes its laws. Today, television tells most of the stories to most of the people most of the time.
George Gerbner -
You know, who tells the stories of a culture really governs human behavior. It used to be the parent, the school, the church, the community. Now it's a handful of global conglomerates that have nothing to tell, but a great deal to sell.
George Gerbner
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Fearful people are more dependent, more easily manipulated and controlled, more susceptible to deceptively simple, strong, tough measures and hard-line postures. ... They may accept and even welcome repression if it promises to relieve their insecurities.
George Gerbner -
On prime time entertainment television, scientists are most at risk. Ten percent of scientists featured in prime-time entertainment programming get killed, and five percent kill someone. No other occupational group is more likely to kill or be killed.
George Gerbner -
Growing up with violence, with inescapable expertly choreographed brutality in every home builds not only a kind of desensitization for it, but it also creates a market for violent entertainment by people for whom even what they see on television is not enough, is not graphic enough, is not explicit enough, and some movie productions, some big productions really cash in on that market. What is peculiar about this is that as time goes on, a greater dosage is necessary to satisfy this need.
George Gerbner -
The product is the delivery of the largest number of people at the least cost.
George Gerbner