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In terms of form, all the projects interest me equally, although there are obviously large differences according to the scale and process of each project.
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The idea for a building or an object can come up just as quick, but there is a big difference in process.
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You really have to have a goal. The goal posts might shift, but you should have a goal. Know what it is you want to find out.
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There is a strong reciprocal relationship whereby our more ambitious design visions encourage the continuing development of the new digital technologies and fabrication techniques, and those new developments in turn inspire us to push the design envelope ever further.
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It is insufficient for architecture today to directly implement an existing building typology; it instead requires architects to carefully examine the whole area with new interventions and programmatic typologies
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Of course there is a lot of fluidity now between art, architecture and fashion - a lot more cross-pollination in the disciplines, but this isn't about competition, it's about collaboration and what these practices and processes can contribute to one another.