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It’s good for the industry that you have companies pushing the borders and coming up with new innovation. The reason why it’s good is because smaller and aggressive companies keep larger companies on their toes.
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I don’t think we should buy the brand; I think we should buy the technology or business model.
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We were the first to combine pop culture and sports. Second, we have a relentless focus on driving innovation into our product. And third is integrating sustainability into our business model like no one has ever done before, through Parley for the Oceans, to prevent plastic pollution. We’ve done all three of these things earlier than our competitors.
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What’s important to us is that the athletes with whom we engage are in accordance with our company.