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Those that know me know that I'm not 100% in love with commercial pop music. It's not my preferred genre - I don't do squeaky clean pop.
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Branding your song is the worst thing you can ever do. That's turning your song into a product.
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The first tour an artist does is a strange one... because you can never tell how the audience is going to react.
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My grandad's a gospel singer, and his children were singers, too. But I don't believe in God in the same way... not religion; it breaks us up too much. The same with musical styles - it breaks people up. I believe they are all one thing - why not put them together?