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Sama means 'equal' in Sanskrit; I chose 'Samasource' because I thought it really reflected a value that I had and that I wanted the company to have, which is that everyone has equal capabilities and deserves an equal chance.
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I founded Samasource because I was frustrated by traditional approaches to poverty alleviation. Even those approaches focused on jobs often equip poor people with skills for which there is little market demand.
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Samasource's largest clients are technology companies such as Microsoft, Google, Getty Images, and TripAdvisor, which contract with my company rather than a traditional outsourcing company in order to participate in 'impact sourcing' - conscious efforts to reduce poverty by moving money into places that need it.
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FlipBoard is the 'W Magazine' of the iPad-app world. The sleek interface makes content from your friends' Facebook and Twitter feeds much easier on the eyes by displaying them in a magazine format.
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I'd worked at the World Bank briefly as an undergrad and studied poverty levels around the world - particularly those earning less than $1.25 a day.
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I always loved fashion and clothes. Not because I think that's a woman's place, but because I care about aesthetics. I like art; I like going to art museums, and to me, these things are just manifestations of one's aesthetic sense.
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We think the way out of poverty is to view the poor as producers, and the Internet is probably the most efficient tool we have for tapping this capacity. Because you don't need roads. You don't need customs officials who are friendly. You don't need to manage shipping and delivery schedules. You don't have to worry about tariffs.
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I love dancing and practiced ballet for ten years until I realized I wouldn't make it professionally - then I started taking salsa classes. I learned to dance samba in Rio and Salvador when I lived in Brazil.
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I grew up believing in meritocracy and the American dream. My parents came here from India. They had no connections. My brother and I went to public schools, and both of us succeeded.
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Many people don't think that the poor in the developing world can do work on a computer. They won't say it explicitly. But they think it's too sophisticated.
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Social business lies in the spectrum of possibility between the traditional, profit-maximizing business, which directs little to no profit to doing good, and the traditional charity, which relies mostly on donations to sustain itself.
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We know what happens when a woman earns money. She is far more likely than a man to spend her earnings on the health and education of her children and to invest in improving her family's standard of living.
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In terms of environmental impact, Samasource jobs are very green. Our product is human intelligence, and it's transported through the Internet rather than via carbon-intensive trucking, shipping, and warehousing.
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The core concept of Samasource is essentially that technology helps us unlock human talent wherever it may happen to reside. That we should no longer be victims of the birth lottery. That no one should be stuck in a poor place where they don't have a job simply because of an accident of birth.
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The thing that the Internet does is it allows labor to move freely across borders in the way that capital does but, traditionally, labor cannot. So the Internet frees workers to be based anywhere and work for employers anywhere.
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A lot of people are happy to give money to charities but are wary of giving through taxes because they feel it doesn't produce any value.
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I used to think my job as a CEO meant managing metrics and meeting goals, but I've realised now that's it's about managing my board and employees.
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Most of us working on poverty alleviation simply want to know, 'How much poverty can I reduce for every dollar I donate?'
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Much like the opportunities that factory work provided for working-class Americans in the last century, microwork will provide opportunities for marginalized people in this one. All they really need is basic literacy, a cheap computer, and an internet hookup.
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I own a shameless number of ethnic necklaces acquired at local markets in developing countries or inherited from my grandmother. These have seen me through meetings in Davos and visits to refugee camps.
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I love adventure. When I'm not working or on the road, you can find me in my favorite spots around the Mission neighborhood of S.F., kitesurfing in the Bay or dancing.
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I think the way you build a company for the future has to include social impact; it has to be part of the fabric of your company. I think when you do that, you invariably end up with much better outcomes, even in the short-term.
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My personal style comes from jugaad, a Hindi word meaning doing more with less.
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It's much easier for people to compare wages or identify bad employers or discuss bad labor practices in the Internet economy than it was in, say, a factory environment, where that stuff wasn't usually published or available.