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We encourage our people to build their ideas from scratch, and we give them the resources - and, crucially, the candid feedback - that are required to transform the first wisps of a story into a truly compelling film.
Ed Catmull
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If you see a bad live action film, what are the conclusions you draw? Typically, it is that they made a bunch of mistakes, a bad script, wrong casting. You get into 2D, and you get a few films that are not strong films. And what is the conclusion? That it's 2D? I beg to differ. It's a convenient excuse, but it's just wrong.
Ed Catmull
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It doesn't even matter how successful a movie like 'Up' is: you'll never sell a lot of toy walkers. But that's the way we spread out the risk.
Ed Catmull
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One of Pixar's key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. It is our primary delivery system for straight talk.
Ed Catmull
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Every one of our films, when we start off, they suck... our job is to take it from something that sucks to something that doesn't suck. That's the hard part.
Ed Catmull
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Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success.
Ed Catmull
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Technical understanding should be a core competency of any company.
Ed Catmull
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As I look back on my career, I had a goal, which was to build the first feature computer-animated film.
Ed Catmull
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Outsourcing, in and of itself, isn't responsible for the erosion of America's high tech infrastructure. The short-term thinking that led to a lot of bad outsourcing decisions is the root cause. And short-term thinking isn't a problem confined to the executive suite. It's a problem in Washington and in our society as a whole.
Ed Catmull
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I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in.
Ed Catmull
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We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues.
Ed Catmull
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The trick is, in everything we do, there are things we love. And sometimes the things we love get us stuck. And it's only if we let go of some of those things that we free the movie up to become greater.
Ed Catmull
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It is only by trying new things that we can hope to create products that are original. Don't just say those words; act like you believe them.
Ed Catmull
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When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work.
Ed Catmull
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I love solving the problems of having groups work together and removing barriers. But to actually turn around and be in the center of that is an awkward place to be.
Ed Catmull
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When it comes to producing breakthroughs, both technological and artistic, Pixar's track record is unique. In the early 1990s, we were known as the leading technological pioneer in the field of computer animation.
Ed Catmull
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The skill of a good creative leader is being comfortable with blowing up an idea and knowing it will get better.
Ed Catmull
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A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision-making is better when we draw on the collective knowledge and unvarnished opinions of the group.
Ed Catmull
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I started off life at Pixar with interesting technical problems. But as time has moved on, I found that the social and management problem was far more complex and interesting.
Ed Catmull
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What happened in the early days of Disney is that Walt Disney used all of the new technologies as they came out. When matting came out, they adopted it. They adopted sound and color and xerography. Walt did that. And then, when he died, people began to think that this is just about making films, so they stopped bringing in new technologies.
Ed Catmull
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If you're a director presenting a new idea, and the person who can judge whether or not it goes ahead is in the room, that makes you somewhat defensive.
Ed Catmull
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We need to remember we're always a lot more wrong than we think.
Ed Catmull
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Believe me, sequels are just as hard to make as original films.
Ed Catmull
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If you put out 20 films, you hope that a number are successful. It's like human reproduction versus frog reproduction. Frogs produce thousands and hope a few succeed. Humans don't produce many babies but put a lot of energy into them, which is kind of where we are. They still don't always succeed, but you try a lot harder.
Ed Catmull
