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Technical understanding should be a core competency of any company.
Ed Catmull
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When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work.
Ed Catmull
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One of Pixar's key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. It is our primary delivery system for straight talk.
Ed Catmull
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The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio.
Ed Catmull
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Outsourcing, in and of itself, isn't responsible for the erosion of America's high tech infrastructure. The short-term thinking that led to a lot of bad outsourcing decisions is the root cause. And short-term thinking isn't a problem confined to the executive suite. It's a problem in Washington and in our society as a whole.
Ed Catmull
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It doesn't even matter how successful a movie like 'Up' is: you'll never sell a lot of toy walkers. But that's the way we spread out the risk.
Ed Catmull
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Every one of our films, when we start off, they suck... our job is to take it from something that sucks to something that doesn't suck. That's the hard part.
Ed Catmull
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If you see a bad live action film, what are the conclusions you draw? Typically, it is that they made a bunch of mistakes, a bad script, wrong casting. You get into 2D, and you get a few films that are not strong films. And what is the conclusion? That it's 2D? I beg to differ. It's a convenient excuse, but it's just wrong.
Ed Catmull
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Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success.
Ed Catmull
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I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in.
Ed Catmull
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It is only by trying new things that we can hope to create products that are original. Don't just say those words; act like you believe them.
Ed Catmull
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I started off life at Pixar with interesting technical problems. But as time has moved on, I found that the social and management problem was far more complex and interesting.
Ed Catmull
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The trick is, in everything we do, there are things we love. And sometimes the things we love get us stuck. And it's only if we let go of some of those things that we free the movie up to become greater.
Ed Catmull
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As I look back on my career, I had a goal, which was to build the first feature computer-animated film.
Ed Catmull
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I love solving the problems of having groups work together and removing barriers. But to actually turn around and be in the center of that is an awkward place to be.
Ed Catmull
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Believe me, sequels are just as hard to make as original films.
Ed Catmull
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Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare.
Ed Catmull
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A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision-making is better when we draw on the collective knowledge and unvarnished opinions of the group.
Ed Catmull
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We need to remember we're always a lot more wrong than we think.
Ed Catmull
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We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues.
Ed Catmull
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It is not the manager's job to prevent risks. It is the manager's job to make it safe to take them.
Ed Catmull
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When it comes to producing breakthroughs, both technological and artistic, Pixar's track record is unique. In the early 1990s, we were known as the leading technological pioneer in the field of computer animation.
Ed Catmull
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In the early 1970s, I headed to graduate school at the University of Utah and joined the pioneering program in computer graphics because I realized that's where I could combine my interests in art and computer science.
Ed Catmull
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Linear narrative is an artfully-directed telling of a story, where the lighting and the sound is all for a very clear purpose. You're not just wandering around in the world.
Ed Catmull
