United Kingdom, Entrepreneur March 19, 1963
Andrew John "Andy" Hobsbawm is an entrepreneur, writer and musician from London, England. He co-founded Online Magic, a British new media company, which was acquired by Omnicom in 1997. Hobsbawm is also a founder of EVRYTHNG and Do The Green Thing.
Also known as Writer, Musician
The pace of digital innovation is astonishing. It's impossible to imagine life without the web, smartphones, social networks. And yet the consumer products and everyday objects all around us are still essentially dumb.
Great creativity is astonishingly, absurdly, rationally, irrationally powerful.
We've got the science, we've had the debate. The moral imperative is on the table. Great creativity is needed to take it all, make it simple and sharp. To make it connect. To make it make people want to act.
Among many other things, a smartphone functions as a handheld digital sensor for the physical world. In other words, we don't necessarily need our real world things to be directly connected, when the Web interface in our mobile devices provides the network access and intelligence.
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