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I'm Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it's really important to have a product that's relevant for this global customer.
Aslaug Magnusdottir -
What I've always found about going to a tailor is that it's a little bit daunting. You don't know exactly what it's going to look like, it's hard to know who to go to, and it's still a very expensive proposition.
Aslaug Magnusdottir
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We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.
Aslaug Magnusdottir -
A brand can have huge hype but still only be a tiny business.
Aslaug Magnusdottir -
I enjoy walking through Nolita and Chinatown, watching the people and the buildings, browsing through shops and stopping at little cafes for a cup of coffee or glass of wine.
Aslaug Magnusdottir -
While my trips are most often focused on business, I always try to take some time to experience the local culture.
Aslaug Magnusdottir -
We want every woman to have something unique, a wardrobe she can really make her own.
Aslaug Magnusdottir -
If all purchases are spontaneous and simply driven by what is seen and loved, there is a high risk of ending up with 10 cocktail dresses and no outfits for work.
Aslaug Magnusdottir
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Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'
Aslaug Magnusdottir -
Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.
Aslaug Magnusdottir -
It is always a pleasure to see what NYC, London, Paris and Milan have to offer.
Aslaug Magnusdottir -
I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.
Aslaug Magnusdottir -
I try to keep my closet organized by color and category so that it's not only aesthetically pleasing but practical as well - it really makes getting ready so much easier.
Aslaug Magnusdottir -
Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.
Aslaug Magnusdottir
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There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer.
Aslaug Magnusdottir -
People are saying fashion week is no longer just a press event, it has become a shopping event because of us.
Aslaug Magnusdottir -
I like feminine suits with unexpected details.
Aslaug Magnusdottir -
Since M.O.'s trunk shows will run during a brand's market week, designers can get immediate feedback from our high-end customers to help better shape their buying and production decisions. This keeps our members happy and can improve each brand's bottom line.
Aslaug Magnusdottir -
As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases.
Aslaug Magnusdottir -
I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it.
Aslaug Magnusdottir