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We want every woman to have something unique, a wardrobe she can really make her own.
Aslaug Magnusdottir
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Having grown up in Iceland and Los Angeles, gone to school in Europe and America, and lived and worked in London and New York, my insatiable appetite for travel has informed many of my life decisions.
Aslaug Magnusdottir
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There are so many women throughout the world who appreciate beautiful design and have the budget to buy designer fashion but sometimes have a hard time finding the things that they really want or that suit their lifestyle or their culture or whatever it may be.
Aslaug Magnusdottir
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I was eager to see what Swedish design had to offer and get a sense of its fashion culture, and Altewai Saome was the perfect introduction.
Aslaug Magnusdottir
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We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.
Aslaug Magnusdottir
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I try not to take much time off for lunch, so I usually end up with a tossed salad from the local deli.
Aslaug Magnusdottir
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Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'
Aslaug Magnusdottir
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Our girl is someone who knows the trends before they happen and look online immediately when shows are happening. They love fashion so much, so they're thrilled they get to be a part of it all.
Aslaug Magnusdottir
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A brand can have huge hype but still only be a tiny business.
Aslaug Magnusdottir
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Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.
Aslaug Magnusdottir
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I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.
Aslaug Magnusdottir
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Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.
Aslaug Magnusdottir
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While my trips are most often focused on business, I always try to take some time to experience the local culture.
Aslaug Magnusdottir
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I try to keep my closet organized by color and category so that it's not only aesthetically pleasing but practical as well - it really makes getting ready so much easier.
Aslaug Magnusdottir
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People are saying fashion week is no longer just a press event, it has become a shopping event because of us.
Aslaug Magnusdottir
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Since M.O.'s trunk shows will run during a brand's market week, designers can get immediate feedback from our high-end customers to help better shape their buying and production decisions. This keeps our members happy and can improve each brand's bottom line.
Aslaug Magnusdottir
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I like feminine suits with unexpected details.
Aslaug Magnusdottir
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There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer.
Aslaug Magnusdottir
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As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases.
Aslaug Magnusdottir
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I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it.
Aslaug Magnusdottir
