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Having grown up in Iceland and Los Angeles, gone to school in Europe and America, and lived and worked in London and New York, my insatiable appetite for travel has informed many of my life decisions.
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I was eager to see what Swedish design had to offer and get a sense of its fashion culture, and Altewai Saome was the perfect introduction.
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We want every woman to have something unique, a wardrobe she can really make her own.
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Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'
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If all purchases are spontaneous and simply driven by what is seen and loved, there is a high risk of ending up with 10 cocktail dresses and no outfits for work.
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We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.
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I try not to take much time off for lunch, so I usually end up with a tossed salad from the local deli.
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A brand can have huge hype but still only be a tiny business.
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Our girl is someone who knows the trends before they happen and look online immediately when shows are happening. They love fashion so much, so they're thrilled they get to be a part of it all.
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I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.
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Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.
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While my trips are most often focused on business, I always try to take some time to experience the local culture.
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Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.
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I try to keep my closet organized by color and category so that it's not only aesthetically pleasing but practical as well - it really makes getting ready so much easier.
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I like feminine suits with unexpected details.
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People are saying fashion week is no longer just a press event, it has become a shopping event because of us.
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Since M.O.'s trunk shows will run during a brand's market week, designers can get immediate feedback from our high-end customers to help better shape their buying and production decisions. This keeps our members happy and can improve each brand's bottom line.
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There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer.
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As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases.
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I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it.