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I really think that even though Pinterest isn't a lot of people's idea of hard technology, it helps make everyday things a little bit better. And I believe that for most people, everyday things, those are everything.
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I want Pinterest to be human. The Internet's still so abstract... To me, boards are a very human way of looking at the world.
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I used to wake up and look at our analytics and think, 'What if yesterday was the last day anyone used Pinterest?' Like, everyone collectively decided, 'We're done!' Over time I got more confidence.
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The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time.
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I thought Google was the coolest place. People there were so smart and they were all doing these really interesting things. I just felt really lucky to be a part of it even in a small way.
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I'd never managed anyone before, so I don't have a lot of experience. But I'm lucky - I have a lot of team members who have a really honest relationship with me.
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When you open up Pinterest, you should feel like you've walked into a building full of stuff that only you are interested in. Everything should feel handpicked for you.
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Don't take too much advice.
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I think anyone who makes products has this simultaneous joy and, almost, shame looking at it. You look at it all day, and all you can see is all these things you want to make better.
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For me, Google was the coolest place. It was the coolest place. People there were so smart. And they were all doing these really interesting things. I just felt lucky to be part of it even in a small way.
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So many things that I was excited about as a kid were about proximity. The idea that somebody could grow up in rural Iowa and be into break dancing because of YouTube - that was a really simple, profound idea.
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What you collect says so much about who you are.
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I think there are a lot more people that don't use Pinterest in the world than do use it, so for most people, that first experience is really, really important. I think feeling really close and in touch with that first user experience is pretty basic to making it better every day.
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Google was like the only company that was like, 'We're making so much money; let's take a picture of every street in the world.' Nobody does that.
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The No. 1 challenge is getting people to understand that Pinterest isn't a social network.
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I always just want to move along to the next step.
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I always describe Facebook and Twitter to some extent as 'them time': it's time about the world and what's outside of you. Pinterest, for a lot of users, is 'me time.' What do I want my future to be? Who am I? What are the things I want to do?
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The biggest thing about Pinterest is that people are there saving ideas for their personal lives. Not to rile up other people or make a big statement.
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I think that a lot of the most talented and driven people, they're not super deterred by failure. So if you put out a really big challenge, I think they get reality excited by that - they say, 'Hey, why not, let's go give it a shot, and if we fall short on that, at least we took a shot at doing something really important and meaningful.'
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If Google teaches you anything, it's that small ideas can be big.