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Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality.
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99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble.
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If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner.
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I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.
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As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
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I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?
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My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.
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Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.
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People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom.
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I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get.
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Beaujolais is so underrated.
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Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.
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2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.
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I have Internet fame. Real fame is more intense.
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I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead.
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I'm an entrepreneur first and a wine critic second.
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It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'
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Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it.
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People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.'
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If I could drink only one wine, it would be Champagne.
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Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
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I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.
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Stop doing things that waste time. Don't replace time with your family or things that you need to do. I needed to put together two fantasy teams this weekend because that's something I enjoy, but I did stop playing Nintendo Wii for hours on end.
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I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.